MK Decision (MK), a California FinTech company offering digital account opening and loan origination, has partnered with Citizens Alliance Bank, a $934 million-asset community bank in Minnesota and Montana, for consumer credit cards. After being introduced by ICBA Bancard, the payments subsidiary of the Independent Community Bankers of America (ICBA), Citizens Alliance Bank was confident in MK’s vetted Credit Card Origination System (CCOS) and looked to offer their customers a mobile-first onboarding experience for credit cards.
To stay relevant in the competitive credit card landscape, Citizens Alliance Bank needed to launch an application on their website to penetrate new markets and serve customers digitally. With branches in thirteen different locations, Citizens Alliance Bank leveraged MK’s platform to reach a broader audience for their credit card program.
Citizens Alliance Bank values the close relationships consumers have with their personnel and strive to serve them for generations to come. Steven Condon, Senior Vice President and Chief Credit Officer at Citizens Alliance Bank, spoke to his team’s commitment to their customers, acknowledging that, “the credit card application process can be overwhelming. MK’s Credit Card Origination System connects customers through our website, providing another dimension to our digital presence. We want our customers to bank with us for the long term, whether they are from our community or live far away. This implementation allowed us to support our customers through life's biggest moments, whether they are moving away to college or growing their businesses to new communities.”
By implementing CCOS, Citizens Alliance Bank now offers their customers an online Store to browse, shop, and apply for their preferred card. The applicant utilizes Checkout for an intuitive application process with electronic Signatures, automated Messaging on status updates, and digital Documents. With MK onboarding customers digitally, Citizens Alliance Bank can grow its acquisition in-branch or from the comfort of their customers' homes.
“Citizens Alliance Bank has set itself apart from the competition down the street with an online shopping experience and seamless credit card application process. By adding a key component to the bank’s website, Citizens Alliance Bank has demonstrated its dedication to innovating its customer experience. MK's platform focuses on building product interest and converting applicants digitally so bank employees can dedicate more resources to improving internal operations,” said MK Chief Executive Officer Har Rai Khalsa. Online financial services are no longer a consumer want but a need, one that Citizens Alliance Bank has committed to delivering.