Digital Advertising Specialist

San Diego

Marketing, Full-Time

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Job Description

We are looking for an experienced Digital Advertising Specialist who is responsible for setting up, optimizing, and reporting on digital advertising campaigns for our clients. You will collaborate closely with the Marketing and Sales team in order to acquire targeted leads and to support other lead generation efforts.

You will have shown the ability to target specific customer profiles across various SEM and social platforms, and to report on the efficacy of our campaigns. You will be responsible for maintaining and improving existing paid campaigns, as well as leading the strategy and day-to-day execution of paid campaigns.

Qualifications

  • Proven work experience as a Digital Advertising Specialist
  • AdWords Certification required.
  • Google Analytics experience a plus.
  • Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising.
  • Knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together with advertising is a plus.
  • Experience with NetSuite a plus.
  • Experience with Google Apps a plus.
  • Experience with Basecamp a plus.

Responsibilities

  • Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients
  • Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs.
  • Analysis of campaign data and reporting on recommendations and strategy on a monthly basis.
  • Management of ad budgets, text ad creative, and keyword research.
  • Perform digital advertising audits.
  • Ability to manage multiple accounts and tasks with effective resolution of conflicting priorities.
  • Ability to communicate professionally on client calls and via email.
  • Ensure implementation of best practice guidelines and follow company processes.
  • Must be a team player that is also comfortable working independently.
  • Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions.
  • Experience or interest in the travel, tourism and hospitality industry is a plus.

Digital Advertising Specialist

MK is honored to be participating in Y Combinator's Startup School accelerator which helped produce Stripe, Air BNB, and Dropbox.