Lead the execution of marketing initiatives from start to finish, leveraging internal support and driving collaboration
Copywriting and editing of customer-facing marketing materials, print and digital, to ensure grammatical and technical accuracy, consistency with brand standards and guidelines, and that all customer-facing materials are legally compliant
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Analyze customer insights and market analysis to build successful marketing strategies and generate more qualified leads for MK’s Sales Team
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Provide leadership for MK’s Marketing team by directing all marketing initiatives: social media, email campaigns, blog, website, press releases, etc.
Coordinate logistics around media interviews, media lists, executive speaking engagements, etc.
Manage content and updates for customer and internal touchpoints, establishing budget guidelines, participating in events, and documenting business processes
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets